Boost your business with a global customer base! Your quality may be better, your price may be lower. However if your customer is unable to understand the service you provide then they will move on to the next competitor.
German Parts, American Companies and Spanish Customers
By [http://ezinearticles.com/?expert=Max_Rossi]Max Rossi
Ring, ring, ring...Hello, how may I help you? Or maybe I should have said, ¿Hola, en que te puedo ayudar? American business owners have to start realizing that our Great American Melting Pot is growing each year and more and more minorities are an untapped sales resource due to the language barrier. If you can't communicate with someone, how can you explain to them why or how your product will be beneficial?
Each and every year there are more and more Spanish speaking customers looking for guidance when it comes to the right products, the right price, and the right customer service that is necessary in any sales transaction. Typically you may lose a large Spanish speaking customer base just for the mere fact that your competitor can communicate and answer the most simple common question. Your quality may be better, your price may be lower... however if your customer is unable to understand the service you provide then they will move on to the competition quicker than you can say Adios!
As a former owner of a mortgage company I was lucky enough to have a staff filled with bi-lingual salesmen. What I started to notice was the Spanish customers who were calling in all had interest rates on their property much higher than what the going rates had been for the last 5 years. Nowadays getting a mortgage is not an easy task and requires several steps and lots of documentation in order to get your loan closed. We found that most Spanish customers were holding on to old high rate mortgages for the mere fact that they were scared that they may be taken advantage. All it took was having a few sales people who could give the customer the time they needed to answer and understand all of their questions about our products. My total sales that year doubled simply by word of mouth that we were the company to go to that offered Spanish customer service.
Besides mortgages there are lot of companies out there that sell great products at the lowest prices but are missing out on a huge range of customers due to lack of bi-lingual customer service. The automotive parts industry is one of the most rapidly growing industries in the United States. These companies buy parts from countries all over the world for hundreds of different make and models of cars. Each and every part required for a vehicle has a specific part number that will only fit your very own specific car. It is extremely necessary to understand what part you need in order to make sure you are getting all the correct parts to get your car back on the road. I could only imagine a Spanish speaking customer who owns a German car, and needs a part from an American supplier. Without the proper customer service rep, chances are there will be some sort of miscommunication resulting in selling the wrong parts. However, just like my mortgage company, all it takes is effectively hiring bi-lingual sales reps to leave your customer happy and more than willing to spread the word for more business.
It's the year 2009 in a struggling economy, there are so many untapped resources for sales out there and all it takes is learning to communicate with all your target consumers! Best of luck....or should I say "Buena Suerte!"
FCP Groton is one of the leading worldwide automotive distributors on the web and proud to offer a multi-lingual sales force. For more information on FCP Groton please visit http://www.fcpgroton.com
fcpgroton.com
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